ADVANTAGES OF STRUCTURES AND SEGMENTATIONS OF SOME MARKET CENTERS IN ACCRA

ADVANTAGES OF STRUCTURES AND SEGMENTATION OF SOME MARKET CENTERS IN ACCRA.

 The market is the set of all actual and potential buyers of a product or service and in Accra,there are various market centers where various products and services are obtained and among such are Makola market,Kaneshie market,Agbobloshie market,Mallam market to mention a few.
The Kaneshie market was conceived in 1969 in the country and it is now considered one of the biggest market in the country.It is mostly known for its structure and proper segmentation for traders in the market,this market center was generally built to control the sprawling of market women,customers and consumers at a while.

This particular market has enough spaces for customers and consumers and gives these customers a peaceful and calm surroundings to the ice of the purchase of products.
The Kaneshie market center is really huge and can accommodate large customers and consumers at the same time.

Because shops together with traders are arranged in an appealing manner,either vertically or horizontally,customers are easily spotted by their cherished traders and traders are also easily identified for the purchase of goods and services by customers immediately they enter the Kaneshie market. Since needed to be purchased are neatly arranged for consumption,customers and consumers have ample time to decide what they desire to purchase.
This is one huge advantage to both the trader and consumer and items that can be located in the market center are ingredients for delicious meals or dishes and even stationeries for school.
Even accessories for events like weddings,engagements,birthday parties among are also located in the market.

At the Mallam market umbrellas and shops are neatly arranged in a structured manner depicting a semi structured area in tha market.As compared to the Kasoa market,spaces between each umbrella and the Mallam market are passage ways for customers to purchase goods,interact and also bargain with both traders and consumers.

At the Mallam market full coloured umbrellas are highly recognized and easily noted unlike containers at the Kaneshie market because the market center is sold temporarily to the traders. An advantage of this market center is that it’s also has a calm and peaceful aura making interactions with traders more comfortable and customers do not rush to purchase goods due to the passage ways in the Mallam market.Hence we can conclude by saying that some market centers in Accra have good structures and proper segmentations that attracts consumers and customers to these market centers daily.

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Sonia Abena Dansoa
DCS20253

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